Cadence by aubado: structured meetings with your ad accounts

Have 1-on-1s with your ad accounts.

Cadence lets you sit down with each ad account the way a manager sits down with a direct report. Structured, recurring, and focused on growth.

Want to try it out? Start your 1-on-1 below.

Welcome to the 1-on-1 session with your
ad account.

What would you like to ask it?

Cadence 1.0

Works with

Read-only access. Cadence never touches your campaigns.

HOW IT WORKS

Manage your ad accounts the way you manage your team.

The same 1-on-1 meeting structure you use with your team. Now for your ad accounts.

  1. Connect your accounts

    Link your Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Microsoft Ads, and Snapchat Ads accounts in under two minutes. Read-only access. We never touch your campaigns.

  2. Set your cadence

    Choose a weekly or biweekly rhythm for each account. Get a calendar invite. Click and land straight in the conversation.

  3. Ask questions, get answers

    Use pre-built question frameworks or go free-form. Cadence pulls live data from your accounts and responds with specific, data-backed answers. Action items carry over to your next session.

THE FRAMEWORK

The same structure you use to manage people. Now for your ad accounts.

Cadence turns your ad accounts into team members. Each one gets a health score, a recurring rhythm, and a conversation history. You ask the questions. They bring the data.

  1. Review action items

    Start where you left off. See what was done, what is still pending, and what needs to change.

  2. Performance check-in

    Get a clear, conversational summary of how the account performed since the last session.

  3. Open questions

    Ask anything. Explore trends, compare campaigns, or dig into specific metrics.

  4. Recommendations

    Cadence flags what it would change and why. Budget shifts, pausing underperformers, scaling winners.

  5. Set new action items

    End every session with clear next steps. They carry over automatically.

  6. Gap analysis

    See what's on track and what's falling short. Cadence maps the gaps between your current numbers and your targets, so you know exactly what needs to move.

WHO IT'S FOR

Built for marketers who manage more than they can track.

Whether you run one account or fifty. If you need a structured way to stay on top of performance, Cadence is for you.

Performance Marketers & Media Buyers

You manage 3–10 ad accounts across Google, Meta, and TikTok. Every morning starts with a circuit of tabs and mental math. You catch problems after they have already cost you.

How Cadence helps

One conversation per account, once a week. Cadence flags what changed, what needs attention, and what to do next. You spend less time checking and more time optimizing.

Marketing Managers & Heads of Marketing

You oversee paid acquisition as part of a bigger role. You need to know what is happening across your ad accounts without logging into four platforms and reading raw data.

How Cadence helps

Start a session and ask ‘How are things looking?’ in plain language. Cadence gives you the summary, the context, and the recommended actions. All in one place.

Agency Owners & Account Managers

You manage ad accounts for multiple clients. Reviews are inconsistent, things fall through the cracks, and reporting takes hours every week.

How Cadence helps

Each client account becomes a team member with its own cadence. Structured sessions mean nothing gets missed. Session summaries make client reporting fast.

One price. Per account. No surprises.

Pick the accounts you want to manage. Everything is included.

Per Account

Founding member pricing. 50% off for life.
EUR 12.50
EUR 6.25/account /month

Billed annually at EUR 75 per account

  • One session per account per week
  • All pre-built question frameworks
  • Full session history
  • Action item tracking
  • Recurring scheduling
  • Cross-account reporting
  • Gap analysis and target tracking
  • Performance trend insights
  • Session summary exports
Try It Now

No tiers. No feature gates. No per-user fees.

Frequently asked questions

Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads, Reddit Ads, Microsoft Ads, and Snapchat Ads.

You connect your accounts using secure OAuth authentication. The same process used by any trusted marketing tool. Cadence requests read-only access. We never modify your campaigns, adjust your bids, or change your settings.

Yes. Cadence uses read-only API access exclusively. Your account data is encrypted in transit and at rest. We do not store your ad creative or personal data, and we never share your data with third parties.

No. Cadence is strictly read-only. It analyzes your performance data and gives you recommendations, but you always decide what to act on and make changes yourself in the ad platform. Think of it as a well-prepared team member sharing a performance update. Not an autopilot.

Everything. One session per account per week, all pre-built question frameworks, full session history, action item tracking, recurring scheduling, cross-account reporting, gap analysis, and performance trend insights. There are no tiers, no feature gates, and no per-user pricing. Founding members get 50% off for life.

Yes, you can try for free for 14 days.

Cadence is built by aubado. A modular platform for performance marketers. It was created by a practitioner who spent years checking dashboards across four platforms every morning. We built the tool we wanted for ourselves.

Absolutely. Connect each client’s ad accounts as separate team members. Run structured sessions with each account on its own schedule. Use session summaries for faster client reporting. The per-account pricing means you only pay for the accounts you actively manage.

Built by someone who does the work.

aubado is built by me, a performance marketer with over a decade of hands-on experience managing campaigns in SaaS, automotive, real estate, and finance. I still manage campaigns for clients every week. Every app exists because of a problem I hit myself. Budget tracking that took too long. The same metrics grouped in the same Excel sheets, over and over.

I built this as an internal tool to work more efficiently. But if it helps other performance marketers do the same, it's worth sharing.

“I'm beta testing aubado in my own client work. Every feature is built from real friction, not hypothetical use cases.”
Maxim Baeten, Founder of aubado

Maxim

Founder, aubado

Your ad accounts are ready for their first session.

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